Rachel ZirinRachel Zirin handles all in-house marketing and communications for The BoaVida Group. Among many duties, she oversees all property websites and social media, marketing campaigns, newsletter communications, making Eli look like a stud, and much more.

Prior to this role, Rachel managed a weekly newspaper, in addition to being the reporter, for four years. She has a bachelor’s degree in Journalism – News Editorial, and a minor in Broadcasting from California State University, Chico.

In her spare time, Rachel is a gym rat; loves taking photos of her cat, Olive; hiking; attending rock concerts; and wine tasting.